With 40 years of professional marketing communications experience under her belt, Lauren W. Deutsch shifted her professional focus in 1990 to producing projects focused on the cultures and arts of the Pacific Rim. The advent coincided with her serving as publicity coordinator for the internationally acclaimed Los Angeles Festival under the direction of Peter Sellars. She is a licensed instructor of Urasenke Chado and a long-time student of the Distinguished Sosei Matsumoto, Sensei.
Lauren’s studies and fieldwork on indigenous and traditional Korean culture began through association with shamans Hi-ah Park and Kim Kumhwa and the late Dr. Zo Zayong, founder of the Emile Museum in Seoul and the Samshin Hoegwan in Songni-san. In total she has made 12 research trips to Korea since 1991 and 8 to Japan since 1984.
Her work was supported by extensive research and practice of Japanese tea ceremony beginning in 1985 (and continuing to the present) as a student of Sosei Matsumoto Sensei, distinguished tea master of the Urasenke school of chado. She has presented many demonstrations and gatherings on chanoyu, including at the residence of the Ambassador of Japan to the USA, the 2002 Winter Olympics in Salt Lake City and UCLA. Extensive Japan travel has been focused on indigenous traditions, and she has studied tea at Urasenke's Midorikai program in Kyoto. She served as director of development of the Japanese American Cultural and Community Center in Los Angeles.
Lauren is a contributing editor, feature and review writer and marketing consultant to the award-winning Kyoto Journal and has had articles appearing in Korean Culture, Points East / Sino-Judaic Institute, and online media. She served as a Japanese American community research associate for the American Jewish Congress' report on cultural pluralism and the Bill of Rights and has served on the leadership committees of a number of organizations, including the Asia Society's 1993 Festival of Korea.
Her expertise in promotion, funding development (including corporate sponsorships, foundation grants, annual and special appeals) events and other strategic planning campaigns have been put to work for clients ranging from Walking Tours of Japan to the Globe Theatre's "Shakespeare in the Non-English Speaking World.”
With over 20 years of marketing communications experience under her belt, Lauren W. Deutsch shifted her professional focus to the cultures and arts of the Pacific Rim in 1990 while serving as publicity coordinator for the internationally acclaimed Los Angeles Festival under the direction of Peter Sellars.
She has consulted on international projects for the Los Angeles Philharmonic, Los Angeles Master Chorale, the Gyeonggi-do Cultural Foundation, Seoul International Dance Festival, Consulate General of the Republic of Korea, Asian Traditional Arts Festival, Festival du Autumne a Paris, Lincoln Center Festival and others.